//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~person:"Bijmolt, Tammo H. A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
4
Verkaufsförderung
4
Einzelhandel
3
Kundenbindungsprogramm
3
Loyalty program
3
Retail trade
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Retailing
2
Advertising effects
1
Bonus premiums
1
Consumer purchase behavior
1
Consumer purchase behaviour
1
Customer satisfaction
1
Food retailing
1
Grocery retailing
1
Instant reward programs
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Leistungsentgelt
1
Loyalty program designs
1
Loyalty program membership
1
Multi-item promotions
1
Performance measurement
1
Performance pay
1
Performance-Messung
1
Preismanagement
1
Price framing
1
Pricing strategy
1
Promotions
1
Sales promotions
1
Sales response modelling
1
Value-added tax-free promotions
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bijmolt, Tammo H. A.
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Sinitsyn, Maxim
8
Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Breugelmans, Els
6
Gázquez-Abad, Juan Carlos
6
Xia, Lan
6
Bogomolova, Svetlana
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Leeflang, Peter
5
Natter, Martin
5
Richards, Timothy J.
5
Sivakumaran, Bharadhwaj
5
Ziliani, Cristina
5
Barone, Michael J.
4
Barrio-García, Salvador del
4
Bertini, Marco
4
Crespo-Almendros, Esmeralda
4
Dewani, Prem Prakash
4
Gierl, Heribert
4
Gijsbrechts, Els
4
Ieva, Marco
4
Johnson, Jeff S.
4
Krishen, Anjala S.
4
Mantrala, Murali K.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sigué, Simon Pierre
4
Sinha, Somesh Kumar
4
Zhang, Jie
4
Alavi, Sascha
3
Arora, Neeraj
3
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
4
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->