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accessRights:"restricted"
~isPartOf:"International journal of production economics"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
4
Verkaufsförderung
4
Demand
2
Demand forecasting
2
Einzelhandel
2
Forecasting model
2
Lieferkette
2
Nachfrage
2
Prognoseverfahren
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Rabatt
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Rebate
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Retail trade
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Supply chain
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Beziehungsmarketing
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Bullwhip effect
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Bullwhip-Effekt
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Channel switching
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Coupon promotion
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Distribution channel
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Judgmental forecasting
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Kundenbindungsprogramm
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Loyalty program
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Metrics
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Multichannel strategy
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Multikanalvertrieb
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Omnichannel operation
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Perishable
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Price discount
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Promotion
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Promotions
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Relationship marketing
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Retail
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Sales promotions
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Saturation
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Supply chain management
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Systematic events
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Threshold
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Abolghasemi, Mahdi
1
Broekmeulen, R. A. C. M.
1
Donselaar, Karel H. van
1
Eshragh, Ali
1
Fahimnia, Behnam
1
Guan, Xu
1
Hurley, Jason
1
Jong, Ad de
1
Li, Zonghuo
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Mei, Wanxia
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Pedregal, Diego J.
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Trapero, Juan R.
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International journal of production economics
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
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ECONIS (ZBW)
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Demand forecasting in the presence of systematic events : cases in capturing sales promotions
Abolghasemi, Mahdi
;
Hurley, Jason
;
Eshragh, Ali
; …
- In:
International journal of production economics
230
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012388547
Saved in:
3
A novel time-varying bullwhip effect metric : an application to promotional sales
Trapero, Juan R.
;
Pedregal, Diego J.
- In:
International journal of production economics
182
(
2016
),
pp. 465-471
Persistent link: https://www.econbiz.de/10011622118
Saved in:
4
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
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