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accessRights:"restricted"
~isPartOf:"International journal of production economics"
~subject:"Einzelhandel"
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Einzelhandel
Sales promotion
4
Verkaufsförderung
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Demand
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Demand forecasting
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Forecasting model
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Lieferkette
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Nachfrage
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Prognoseverfahren
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Retail trade
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Beziehungsmarketing
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Bullwhip effect
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Bullwhip-Effekt
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Channel switching
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Coupon promotion
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Distribution channel
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Judgmental forecasting
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Kundenbindungsprogramm
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Loyalty program
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Metrics
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Multichannel strategy
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Multikanalvertrieb
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Omnichannel operation
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Perishable
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Price discount
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Promotion
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Promotions
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Relationship marketing
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Retail
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Sales promotions
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Saturation
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Broekmeulen, R. A. C. M.
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Donselaar, Karel H. van
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Guan, Xu
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Jong, Ad de
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Li, Zonghuo
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Mei, Wanxia
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International journal of production economics
Journal of retailing and consumer services
17
European journal of operational research : EJOR
6
Journal of business research : JBR
6
Journal of retailing
5
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : innovations in planning and applied research
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Forschungsgruppe Konsum und Verhalten
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International journal of production research
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International journal of retail & distribution management
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Journal of marketing analytics : JMA
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of promotion management : JPM
2
Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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SpringerLink / Bücher
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Strategic corporate communication in the digital age
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business horizons
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Business research quarterly : BRQ
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Channel strategies and marketing mix in a connected world
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of marketing
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European journal of marketing : EJM
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Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of the economics of marketing : Volume 1
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
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International Series in Operations Research & Management Science
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International journal of business innovation and research : IJBIR
1
International journal of intellectual property management : IJIPM
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International journal of intelligent enterprise
1
International journal of retail and distribution management
1
International journal of revenue management : IJRM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
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Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
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