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accessRights:"restricted"
~person:"Perakis, Georgia"
~subject:"Promotion optimization"
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Promotion optimization
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Perakis, Georgia
Cohen, Maxime C.
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Fildes, Robert
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Ma, Shaohui
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Channel strategies and marketing mix in a connected world
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Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
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