//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Gómez, Miguel I."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
5
USA
5
United States
5
Verkaufsförderung
5
Food retailing
3
Lebensmitteleinzelhandel
3
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Supplier relationship management
2
2007-2010
1
Apfel
1
Apple
1
Außenwirtschaftsförderung
1
Bargaining power
1
Discrete choice
1
Diskrete Entscheidung
1
Einzelhandelspreis
1
Empirical method
1
Empirische Methode
1
Food
1
Food price
1
Food trade
1
Lebensmittel
1
Lebensmittelhandel
1
Lebensmittelpreis
1
Low-cost strategy
1
Niedrigpreisstrategie
1
Preismanagement
1
Pricing strategy
1
Retail price
1
Search theory
1
Suchtheorie
1
Theorie
1
Theory
1
Trade promotion
1
Verhandlungsmacht
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Gómez, Miguel I.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Kind, Hans Jarle
10
Ebeling, Peter
9
Foros, Øystein
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
more ...
less ...
Published in...
All
American journal of agricultural economics
2
Journal of marketing research : JMR
1
Journal of retailing
1
Review of agricultural economics : RAE
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pass-through and consumer search : an empirical analysis
Richards, Timothy J.
;
Gómez, Miguel I.
;
Lee, Jun
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
Saved in:
2
Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.
;
Richards, Timothy J.
;
Lee, Jun
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
Saved in:
3
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
4
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
Saved in:
5
Factors affecting the allocation of trade promotions in the US food distribution system
Gómez, Miguel I.
;
Maratou, Laoura M.
;
Just, David
- In:
Review of agricultural economics : RAE
29
(
2007
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10003561967
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->