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person:"Goldmann, Heinz M."
~person:"Monroe, Kent B."
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Search: subject_exact:"Verkaufsförderung"
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Verkaufsförderung
8
Sales promotion
7
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Gerechtigkeit
3
Justice
3
Sales-promotion
3
Einzelhandelspreis
2
Kaufentscheidung
2
Price fairness
2
Purchase decision
2
Retail price
2
CD
1
Cognition
1
Consumer attitudes
1
Customer satisfaction
1
Dynamic pricing
1
Einzelhandel
1
Experiment
1
Kognition
1
Kundenzufriedenheit
1
Mathematics
1
Mathematik
1
Online retailing
1
Online-Handel
1
Perceived value
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Price framing
1
Promotion
1
Ratgeber
1
Relational identity
1
Retail trade
1
Transaction dissimilarity
1
Verbrauchereinstellung
1
Wahrnehmung
1
effort
1
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Article
7
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4
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Article in journal
7
Aufsatz in Zeitschrift
7
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English
7
German
3
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1
Author
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Goldmann, Heinz M.
Monroe, Kent B.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Kind, Hans Jarle
10
Ebeling, Peter
9
Foros, Øystein
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Lang, Ewald
8
Mullin, Roddy
8
Sinitsyn, Maxim
8
Belch, George E.
7
Belch, Michael A.
7
Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
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Published in...
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Journal of retailing
2
Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of retail & distribution management
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
2
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1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
6
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
7
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
8
Wie man Kunden gewinnt : das weltweit erfolgreichste Leitbuch modernerner Verkaufspraxis
Goldmann, Heinz M.
;
Raisch, Anne-Rose
-
2008
-
15., völlig neu überarb. Aufl.
Persistent link: https://www.econbiz.de/10003634941
Saved in:
9
Wie man Kunden gewinnt : das weltweit erfolgreichste Leitbuch moderner Verkaufspraxis
Goldmann, Heinz M.
-
2005
-
14. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10003135088
Saved in:
10
Wie man Kunden gewinnt : [das Leitbuch erfolgreicher Verkaufspraxis ; erster Teil des Hörbuchs]
Goldmann, Heinz M.
(
contributor
)
- In:
Harvard-Business-Manager : das Wissen der Besten
[28, Oktober, Audio-Beil.]
(
2006
)
Persistent link: https://www.econbiz.de/10004878477
Saved in:
11
Wie man Kunden gewinnt : das Leitbuch erfolgreicher Verkaufspraxis
Goldmann, Heinz M.
-
1990
-
12., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004094868
Saved in:
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