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person:"Goldmann, Heinz M."
~person:"Monroe, Kent B."
~language:"eng"
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
7
Verkaufsförderung
7
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Gerechtigkeit
3
Justice
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Einzelhandelspreis
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Kaufentscheidung
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Price fairness
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Online-Handel
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Perceived value
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Price framing
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Promotion
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Retail trade
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Transaction dissimilarity
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Verbrauchereinstellung
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effort
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price fairness
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promotion fairness
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promotion restrictions
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Goldmann, Heinz M.
Monroe, Kent B.
Usman, Osly
12
Kind, Hans Jarle
10
Neslin, Scott A.
10
Foros, Øystein
9
Gedenk, Karen
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Mullin, Roddy
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Sinitsyn, Maxim
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Breugelmans, Els
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Rajagopal
7
Belch, George E.
6
Belch, Michael A.
6
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
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Mayzlin, Dina
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Villas-Boas, Sofia
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Xia, Lan
6
Zettelmeyer, Florian
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Aydinli, Aylin
5
Bauer, Hans H.
5
Chevalier, Judith A.
5
Chugan, Pawan K.
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Cummins, Julian
5
Dave, Dhaval
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Dover, Yaniv
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Fam, Kim Shyan
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Journal of retailing
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Journal of the Academy of Marketing Science
2
Economic and business review : EBR
1
International journal of retail & distribution management
1
The journal of product & brand management
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ECONIS (ZBW)
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
6
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
7
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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