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~person:"Homburg, Christian"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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Verkaufspersonal
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business-to-business marketing
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Homburg, Christian
Schmitz, Christian
9
Svensson, Göran
9
Rangarajan, Deva
8
Rodríguez, Rocío
8
Agnihotri, Raj
6
Ahearne, Michael
6
Adamson, Brent
5
Dixon, Matthew
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Høgevold, Nils M.
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Itani, Omar S.
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Otero-Neira, Carmen
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Pullins, Ellen
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Schwepker, Charles H. <Jr.>
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Terho, Harri
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Alavi, Sascha
4
Bush, Alan J.
4
Dingus, Rebecca
4
Hughes, Douglas E.
4
Høgevold, Nils
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Johnson, Jeff S.
4
Martin, Jennifer S.
4
Sridhar, Shrihari
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Bill, Fabian
3
Corsaro, Daniela
3
Echchakoui, Saïd
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Friend, Scott B.
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Good, Megan C.
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Habel, Johannes
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Krush, Michael T.
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Lam, Son K.
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Lee, You-Cheong
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Leigh, Thomas W.
3
Lilien, Gary L.
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Lussier, Bruno
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Maggioni, Isabella
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Paesbrugghe, Bert
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Panagopoulos, Nikolaos G.
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Parvinen, Petri
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Journal of marketing
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ECONIS (ZBW)
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
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