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Search: subject_exact:"Verkaufsraumgestaltung"
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Ladengestaltung
10
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Handelsforschung
Journal of strategic marketing
Journal of retailing and consumer services
70
Journal of retailing
29
International journal of retail & distribution management
26
Journal of business research : JBR
25
The international review of retail, distribution and consumer research
24
Psychology & marketing
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International journal of hospitality management
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6
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6
The service industries journal
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Working paper / European Institute for Advanced Studies in Management
6
European journal of operational research : EJOR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Visual merchandising : the image of selling
5
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Review of marketing research
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Asia Pacific journal of marketing and logistics
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European retail research
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
3
The IUP journal of marketing management : IJMM
3
Advanced technologies management for retailing : frameworks and cases
2
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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ECONIS (ZBW)
10
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1
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
2
Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Baumann, Chris
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10013370892
Saved in:
3
Atmospheric excitement, customers’ moods and gender : a study of young shoppers
Lucia-Palacios, L.
;
Pérez-López, Raúl
;
Polo-Redondo, …
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 649-664
Persistent link: https://www.econbiz.de/10011978573
Saved in:
4
Customer retention : examining the roles of store affect and store loyalty as mediators in the management of retail strategies
Ray, Ipshita
;
Chiagouris, Larry
- In:
Journal of strategic marketing
17
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003827225
Saved in:
5
Instore-Logistik - konzeptionelle Überlegungen und empirische Befunde
Kotzab, Herbert
;
Teller, Christoph
- In:
Handelsforschung
19
(
2005
),
pp. 61-80
Persistent link: https://www.econbiz.de/10003287980
Saved in:
6
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
Saved in:
7
Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard
- In:
Handelsforschung
12
(
1997
),
pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
Saved in:
8
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
9
Förderung der Mental Convenience beim Einkauf durch Cognitive Maps und kundenorientierte Produktgruppierungen
Esch, Franz-Rudolf
- In:
Handelsforschung
11
(
1996
),
pp. 317-337
Persistent link: https://www.econbiz.de/10001220103
Saved in:
10
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
Saved in:
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