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subject:"Verkaufsförderung"
~type_genre:"Aufsatz im Buch"
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Verkaufsförderung
Ladengestaltung
64
Store design
64
Einzelhandel
19
Retail trade
19
Consumer behaviour
18
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18
Deutschland
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Capriello, Antonella
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Foxall, Gordon R.
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Riboldazzi, Sabina
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Valdimar Sigurdsson
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Engilbertsson, Halldor
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Esch, Franz-Rudolf
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Consumer behavior analysis : (a) rational approach to consumer choice
2
Strategic corporate communication in the digital age
2
Globalization & transition : case studies in economical and socio-political perspectives
1
Handelsforschung
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ECONIS (ZBW)
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
4
The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson
;
Engilbertsson, Halldor
;
Foxall, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 173-184)
.
2013
Persistent link: https://www.econbiz.de/10009740373
Saved in:
5
Marketing perspective of visual merchandising : implications for global retailers
Kircova, Ibrahim
- In:
Globalization & transition : case studies in economical …
,
(pp. 77-90)
.
2005
Persistent link: https://www.econbiz.de/10003261458
Saved in:
6
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
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