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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Verkaufsverpackung"
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Packaging
11
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11
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6
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3
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Marketing letters : a journal of research in marketing
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
13
Journal of business research : JBR
11
International journal of consumer studies
9
Multisensory packaging : designing new product experiences
8
Zeitschrift für angewandte Umweltforschung
8
EIU special report
7
International journal of production economics
7
Journal of retailing
7
Psychology & marketing
7
Special report / the Economist Intelligence Unit
7
European journal of operational research : EJOR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
6
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of international consumer marketing
5
Zeitschrift für Umweltpolitik & Umweltrecht : ZfU ; Beiträge zur rechts-, wirtschafts- und sozialwissenschaftlichen Umweltforschung
5
Amfiteatru economic : an economic and business research periodical
4
Asia Pacific journal of marketing and logistics
4
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
4
European research studies
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of marketing
4
Life-cycle management and trade
4
Logistics
4
Special report
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
Zeitschrift für Kommunalfinanzen : ZKF ; Haushalt, Kostenrechnung, Steuern, Gebühren, Beiträge, Entgelte, Kredite, Zahlungsverkehr, Vollstreckung
4
Betriebs-Berater : BB
3
Cleaner and responsible consumption
3
European journal of marketing : EJM
3
Forum Ware : internationale Zeitschrift für Warenlehre
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
3
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
2
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
3
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
4
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
5
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
6
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
7
Verpackung im Spannungsfeld zwischen Ökonomie und Ökologie
Kroppenstedt, Franz
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
1
,
pp. 65-68
Persistent link: https://www.econbiz.de/10001017735
Saved in:
8
Der Einsatz des Conjoint Measurement im Rahmen der Verpackungsmarktforschung
Dichtl, Erwin
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10001017739
Saved in:
9
Die Verpackung als Instrument im Kommunikations-Mix des Handels
Widmer, Fred
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10001017740
Saved in:
10
Packung und Umverpackung aus der Sicht des Einzelhandels
Becker, Ansgar
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10001017741
Saved in:
11
Verpackung und Konsumentenverhalten : aktuelle Tendenzen
Hansen, Ursula
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10001017743
Saved in:
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