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~subject:"Verpackung"
~person:"Aghdaie, Fathollah Amiri"
~type_genre:"Aufsatz in Zeitschrift"
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Verpackung
Consumer behaviour
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Konsumentenverhalten
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Packaging
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Produktgestaltung
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Kansei engineering
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Schweden
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appealing and legible logo
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chocolate
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colour
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competitive advantage
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consumer impression
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graphic design
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Aghdaie, Fathollah Amiri
Kauppinen-Räisänen, Hannele
5
Celhay, Franck
3
Deng, Xiaoyan
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Hellström, Daniel
3
Lockshin, Larry
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International journal of procurement management
1
Journal of marketing communications
1
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ECONIS (ZBW)
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Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
Saved in:
2
Investigating the impact of packaging innovation on market share : the case of Isfahan Refah chain store
Aghdaie, Fathollah Amiri
;
Renani, Effat Sadat Mahboobi
- In:
International journal of procurement management
10
(
2017
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10011846807
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