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~person:"Mantrala, Murali K."
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Vertriebskosten
2
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Mantrala, Murali K.
Klenow, Peter J.
10
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Handbook of marketing
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
2
Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
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