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person:"Skiera, Bernd"
~person:"Karray, Salma"
~subject:"Consumer behaviour"
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Consumer behaviour
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21
Vertriebsweg
21
Advertising
8
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8
Game theory
8
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8
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Skiera, Bernd
Karray, Salma
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
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Wagner, Gerhard
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Zielke, Stephan
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Shankar, Venkatesh
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Chen, Ying-Ju
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Jiang, Baojun
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Konuş, Umut
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Mollá Descals, Alejandro
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Schröder, Hendrik
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Schögel, Marcus
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Bell, David R.
4
Breugelmans, Els
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Campo, Katia
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Chocarro, Raquel
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Emrich, Oliver
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Gensler, Sonja
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4
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Weiser, Christoph
4
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Yi, Zelong
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Journal of business economics : JBE
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
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1
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
2
Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja
;
Skiera, Bernd
;
Böhm, Martin
- In:
Journal of business economics : JBE
77
(
2007
)
6
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
Saved in:
3
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
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