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person:"Meffert, Heribert"
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Search: subject_exact:"Verwaltungsmarketing"
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Nonprofit marketing
15
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6
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4
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Meffert, Heribert
Sargeant, Adrian
Klein, Armin
15
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10
Wymer, Walter
10
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7
Dietrich, Martin
7
Kotler, Philip
7
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6
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Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Bennett, Roger
5
Brömmling, Ulrich F.
5
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5
Schwarz, Peter
5
Won, Doyeon
5
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4
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4
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4
Bruhn, Manfred
4
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4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
4
Shang, Jen
4
Simsa, Ruth
4
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4
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3
Choi, Jungsil
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3
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
International journal of nonprofit and voluntary sector marketing
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of nonprofit & voluntary sector marketing
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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ECONIS (ZBW)
15
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1
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
2
Marketing for nonprofit organisations
Sargeant, Adrian
;
MacQuillin, Ian
- In:
The marketing book
,
(pp. 533-554)
.
2016
Persistent link: https://www.econbiz.de/10011471714
Saved in:
3
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
4
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
5
Marketing management for nonprofit organizations
Sargeant, Adrian
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10013480367
Saved in:
6
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
7
Operationalizing the marketing concept in the nonprofit sector
Sargeant, Adrian
;
Foreman, Susan
;
Liao, Mei-Na
-
2008
Persistent link: https://www.econbiz.de/10003717527
Saved in:
8
Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
Saved in:
9
The Routledge companion to nonprofit marketing
Sargeant, Adrian
(
ed.
);
Wymer, Walter
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10013488392
Saved in:
10
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330215
Saved in:
11
Key issues in foundation management
Meffert, Heribert
;
Then, Volker
;
Fritsch, Nina
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 9-28)
.
2006
Persistent link: https://www.econbiz.de/10003369592
Saved in:
12
Marketing management for nonprofit organizations
Sargeant, Adrian
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259731
Saved in:
13
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvoraussetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 523-541)
.
2005
Persistent link: https://www.econbiz.de/10003251359
Saved in:
14
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvorausetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
-
2005
Persistent link: https://www.econbiz.de/10013330193
Saved in:
15
Marketing management for nonprofit organizations
Sargeant, Adrian
-
1999
Persistent link: https://www.econbiz.de/10000668846
Saved in:
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