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person:"Meffert, Heribert"
~person:"Shang, Jen"
~person:"Bennett, Roger"
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Search: subject_exact:"Verwaltungsmarketing"
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Nonprofit marketing
14
Nonprofit-Marketing
14
Fundraising
7
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4
Foundation
4
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4
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4
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Meffert, Heribert
Shang, Jen
Bennett, Roger
Klein, Armin
15
Helmig, Bernd
10
Sargeant, Adrian
10
Wymer, Walter
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
4
Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
4
Bruhn, Manfred
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Chapleo, Chris
4
Christa, Harald
4
Lee, Young-Joo
4
Meyer, Michael
4
Parsons, Elizabeth
4
Purtschert, Robert
4
Randle, Melanie
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Simsa, Ruth
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4
Becker, Annika
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Choi, Jungsil
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
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ECONIS (ZBW)
14
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1
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
2
Nonprofit marketing and fundraising : a research overview
Bennett, Roger
-
2019
Persistent link: https://www.econbiz.de/10011869630
Saved in:
3
Nonprofit Marketing and Fundraising : A Research Overview
Bennett, Roger
-
2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353
Saved in:
4
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
5
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
6
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
7
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
8
Identity congruency effects on donations
Shang, Jen
;
Reed, Americus, II
;
Croson, Rachel
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 351-361
Persistent link: https://www.econbiz.de/10003724283
Saved in:
9
Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger
-
2008
Persistent link: https://www.econbiz.de/10003717717
Saved in:
10
Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
Saved in:
11
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330215
Saved in:
12
Key issues in foundation management
Meffert, Heribert
;
Then, Volker
;
Fritsch, Nina
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 9-28)
.
2006
Persistent link: https://www.econbiz.de/10003369592
Saved in:
13
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvoraussetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 523-541)
.
2005
Persistent link: https://www.econbiz.de/10003251359
Saved in:
14
Stiftungen als Promotoren des Wandels : Legitimation und Erfolgsvorausetzungen innovativer Stiftungsarbeit
Meffert, Heribert
;
Fritsch, Nina
-
2005
Persistent link: https://www.econbiz.de/10013330193
Saved in:
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