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~isPartOf:"Engaging consumers through branded entertainment and convergent media"
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Computerspiel
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Video game
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Advertising effects
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Werbewirkung
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Brand extension
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Brand image
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Brand management
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Communication
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Digital media
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Digitale Medien
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Greece
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Griechenland
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Kommunikation
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Arvaniti, Georgia Maria
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Canales, Pedro
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Castillo, Vicente
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Dessart, Laurence
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Hera, Teresa de la
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Hernández, Asunción
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Küster, Inés
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Engaging consumers through branded entertainment and convergent media
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
SpringerLink / Bücher
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Information systems research : ISR
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
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A theoretical model for the study of persuasive communication through digital games
Hera, Teresa de la
- In:
Engaging consumers through branded entertainment and …
,
(pp. 74-88)
.
2015
Persistent link: https://www.econbiz.de/10011389104
Saved in:
2
The role of online social interaction in the recommendation of a brand community
Veloutsou, Cleopatra
;
Dessart, Laurence
;
Arvaniti, …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 89-109)
.
2015
Persistent link: https://www.econbiz.de/10011389550
Saved in:
3
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
Saved in:
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