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~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Reijmersdal, Eva A. van"
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Journal of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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