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~isPartOf:"Journal of marketing communications"
~subject:"Jugendliche"
~subject:"Werbung"
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Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
9
Young consumers : insight and ideas for responsible marketers
8
Cutting edge international research
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
European journal of marketing : EJM
2
Journal of advertising research
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Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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SpringerLink / Bücher
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Advertising theory
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Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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Contemporary management and marketing dilemmas
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Cross-cultural buyer behavior
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Discussion paper series / IZA
1
European journal of operational research : EJOR
1
European research studies
1
Explorations in critical studies of advertising
1
Faculty & research / Insead : working paper series
1
Forschungsgruppe Konsum und Verhalten
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Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbook of research on effective advertising strategies in the social media age
1
IZA Discussion Paper
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial venturing
1
International journal of industrial organization
1
International journal of management, economics and social sciences : IJMESS
1
International journal of sports marketing & sponsorship
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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1
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
2
Factors influencing purchase intent in virtual worlds : a review of the literature
Bleize, Daniëlle N. M.
;
Antheunis, Marjolijn L.
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012203321
Saved in:
3
Examining the intersection of race and gender in video game advertising
Behm-Morawitz, Elizabeth
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011705477
Saved in:
4
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul
;
Eastin, Matthew S.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
Saved in:
5
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
6
Adolescents, advergames and snack foods : effects of positive affect and experience on memory and choice
Hernandez, Monica D.
;
Chapa, Sindy
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003952928
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