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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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International journal of industrial organization
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
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NBER working paper series
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International journal of arts management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Business of bollywood : the changing dimensions
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Information economics and policy : IEP
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Journal of the Academy of Marketing Science
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Creative industries and developing countries : voice, choice and economic growth
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Industry and innovation
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Journal of promotion management : JPM
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Trade information bulletin
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International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
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Journal of global fashion marketing : JGfM
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Reports and papers on mass communication
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Review of industrial organization : RIO
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Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
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1
Digitization and flexibility : evidence from the South Korean movie market
Yang, Joonhyuk
;
Anderson, Eric T.
;
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 821-843
Persistent link: https://www.econbiz.de/10012668038
Saved in:
2
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
3
Can emerging markets tilt global product design? : impacts of Chinese colorism on Hollywood castings
Hermosilla, Manuel
;
Gutiérrez-Navratil, Fernanda
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 356-381
Persistent link: https://www.econbiz.de/10011884340
Saved in:
4
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
5
Piracy and box office movie revenues : evidence from Megaupload
Peukert, Christian
;
Claussen, Jörg
;
Kretschmer, Tobias
- In:
International journal of industrial organization
52
(
2017
),
pp. 188-215
Persistent link: https://www.econbiz.de/10011820273
Saved in:
6
Impact of competition on product decisions : movie choices of exhibitors
Orhun, A. Yeşim
;
Venkataraman, Sriram
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011437605
Saved in:
7
Optimal timing of sequential distribution : the impact of congestion externalities and day-and-date strategies
August, Terrence
;
Dao, Duy
;
Shin, Hyoduk
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011372778
Saved in:
8
Cheap Tuesdays and the demand for cinema
DeRoos, Nicolas
;
McKenzie, Jordi
- In:
International journal of industrial organization
33
(
2014
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010462776
Saved in:
9
Gone in 60 seconds : the impact of the Megaupload shutdown on movie sales
Danaher, Brett
;
Smith, Michael D.
- In:
International journal of industrial organization
33
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010462885
Saved in:
10
Intertemporal movie distribution : versioning when customers can buy both versions
Calzada, Joan
;
Valletti, Tommaso M.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 649-667
Persistent link: https://www.econbiz.de/10009614315
Saved in:
11
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
12
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
13
The effects of online user reviews on movie box office performance : accounting for sequential rollout and aggregation across local markets
Chintagunta, Pradeep K.
;
Gopinath, Shyam
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 944-957
Persistent link: https://www.econbiz.de/10008736160
Saved in:
14
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
15
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
16
Financing as a marketing strategy
Seog, S. Hun
;
Hyun, Yong J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 526-540
Persistent link: https://www.econbiz.de/10003868045
Saved in:
17
Cinematic success criteria and their predictors : the art and business of the film industry
Simonton, Dean Keith
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 400-420
Persistent link: https://www.econbiz.de/10003852471
Saved in:
18
Creativity and integrity : marketing the "in development" screenplay
Ferguson, Brooks
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 421-444
Persistent link: https://www.econbiz.de/10003852477
Saved in:
19
Values of protagonists in best pictures and blockbusters : implications for marketing
Beckwith, Douglad Charles
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 445-469
Persistent link: https://www.econbiz.de/10003852481
Saved in:
20
Do experts and novices evaluate movies the same way?
Plucker, Jonathan A.
;
Kaufman, James C.
;
Temple, Jason S.
; …
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 470-478
Persistent link: https://www.econbiz.de/10003852488
Saved in:
21
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
22
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
Saved in:
23
Retailer entry conditions and wholesaler conduct : the theatrical distribution of motion pictures
Moul, Charles C.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 966-983
Persistent link: https://www.econbiz.de/10003724544
Saved in:
24
The timing of movie releases : evidence from the home video industry
Chiou, Lesley
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10003763924
Saved in:
25
How complex do movie channel contracts need to be?
Raut, Sumit
;
Swami, Sanjeev
;
Lee, Eunkyu
;
Weinberg, …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
Saved in:
26
"Make-or-buy" in movies : integration and ex-post renegotiation
Gil, Ricard
- In:
International journal of industrial organization
25
(
2007
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10003483889
Saved in:
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