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~isPartOf:"International journal of industrial organization"
~isPartOf:"Psychology & marketing"
~isPartOf:"Journal of promotion management : JPM"
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Film industry
23
Filmwirtschaft
23
Consumer behaviour
8
Konsumentenverhalten
8
Kino
7
Movie theatre
7
Product Placement
6
Product placement
6
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6
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product placement
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International journal of industrial organization
Psychology & marketing
Journal of promotion management : JPM
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
Journal of travel and tourism marketing
17
NBER working paper series
17
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
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6
Economic history working papers / LSE, Economic History Department
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Economic research
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Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Piracy and box office movie revenues : evidence from Megaupload
Peukert, Christian
;
Claussen, Jörg
;
Kretschmer, Tobias
- In:
International journal of industrial organization
52
(
2017
),
pp. 188-215
Persistent link: https://www.econbiz.de/10011820273
Saved in:
4
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
5
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
6
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
7
Cheap Tuesdays and the demand for cinema
DeRoos, Nicolas
;
McKenzie, Jordi
- In:
International journal of industrial organization
33
(
2014
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010462776
Saved in:
8
Gone in 60 seconds : the impact of the Megaupload shutdown on movie sales
Danaher, Brett
;
Smith, Michael D.
- In:
International journal of industrial organization
33
(
2014
),
pp. 1-8
Persistent link: https://www.econbiz.de/10010462885
Saved in:
9
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
10
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
11
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
12
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
13
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
14
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
15
Cinematic success criteria and their predictors : the art and business of the film industry
Simonton, Dean Keith
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 400-420
Persistent link: https://www.econbiz.de/10003852471
Saved in:
16
Creativity and integrity : marketing the "in development" screenplay
Ferguson, Brooks
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 421-444
Persistent link: https://www.econbiz.de/10003852477
Saved in:
17
Values of protagonists in best pictures and blockbusters : implications for marketing
Beckwith, Douglad Charles
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 445-469
Persistent link: https://www.econbiz.de/10003852481
Saved in:
18
Do experts and novices evaluate movies the same way?
Plucker, Jonathan A.
;
Kaufman, James C.
;
Temple, Jason S.
; …
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 470-478
Persistent link: https://www.econbiz.de/10003852488
Saved in:
19
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
20
An optimization model for personalized promotions in multiplexes
Bhaskar, Tarun
;
Subramanian, Gopi
;
Bal, Debasis
; …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10003884545
Saved in:
21
Retailer entry conditions and wholesaler conduct : the theatrical distribution of motion pictures
Moul, Charles C.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 966-983
Persistent link: https://www.econbiz.de/10003724544
Saved in:
22
The timing of movie releases : evidence from the home video industry
Chiou, Lesley
- In:
International journal of industrial organization
26
(
2008
)
5
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10003763924
Saved in:
23
"Make-or-buy" in movies : integration and ex-post renegotiation
Gil, Ricard
- In:
International journal of industrial organization
25
(
2007
)
4
,
pp. 643-655
Persistent link: https://www.econbiz.de/10003483889
Saved in:
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