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Viral marketing
34
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10
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Fay, Brad
4
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2
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Journal of advertising research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
34
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1
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
2
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
3
How measuring consumer conversations can reveal advertising performance
Fay, Brad
;
Keller, Ed
;
Larkin, Rick
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 433-439
Persistent link: https://www.econbiz.de/10012159855
Saved in:
4
What do we know about word of mouth?
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 119-120
Persistent link: https://www.econbiz.de/10011709356
Saved in:
5
The downside of digital word of mouth and the pursuit of media quality : how social sharing is disrupting digital advertising models and metrics
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 127-131
Persistent link: https://www.econbiz.de/10011709363
Saved in:
6
Why online word-of-mouth measures cannot predict brand outcomes offline : volume, sentiment, sharing, and influence metrics yield scant online-offline WOM correlations
Fay, Brad
;
Larkin, Rick
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011709366
Saved in:
7
The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
Saved in:
8
What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
Saved in:
9
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
10
What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Araujo, Theo
;
Neijens, Peter
;
Vliegenhart, Rens
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
Saved in:
11
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
12
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
13
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
14
E-word of mouth : early predictor of audience engagement ; how pre-release "e-WOM" drives box-office outcomes of movies
Craig, C. S.
;
Greene, William H.
;
Versaci, Anthony
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 62-72
Persistent link: https://www.econbiz.de/10010520791
Saved in:
15
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
16
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
17
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
18
Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?
Shi, Mengze
;
Wojnicki, Andrea C.
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10010354582
Saved in:
19
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
20
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
21
How contagious is your viral marketing campaign? : a mathematics model for assessing campaign performance
Ewing, Michael
;
Stewart, David B.
;
Mather, Dineli R.
; …
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010383780
Saved in:
22
Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Moran, Gillian
;
Muzellec, Laurent
;
Nolan, Eoghan
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 200-204
Persistent link: https://www.econbiz.de/10010383782
Saved in:
23
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
24
The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo
;
Suárez-Álvarez, Leticia
; …
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
Saved in:
25
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
26
The various words of mouth moving beyond the "road-to-Damascus" conversion
Romaniuk, Jeni
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009548191
Saved in:
27
Social-media early adopters don't count
Yeo, T. E. Dominic
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
Saved in:
28
Seeding viral content : the role of message and network factors
Liu-Thompkins, Yuping
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10009710175
Saved in:
29
Word-of-mouth advocacy : a new key to advertising effectiveness
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009710176
Saved in:
30
The power of evil : the damage of negative social media strongly outweigh positive contributions
Corstjens, Marcel
;
Umblijs, Andris
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 433-449
Persistent link: https://www.econbiz.de/10009710180
Saved in:
31
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
Saved in:
32
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
33
The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
34
The role of advertising in word of mouth
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 154-158
Persistent link: https://www.econbiz.de/10003860521
Saved in:
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