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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of internet commerce"
~subject:"Data Mining"
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Data Mining
Viral marketing
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Virales Marketing
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Consumer behaviour
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Internet marketing
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Marketing letters : a journal of research in marketing
Journal of internet commerce
Tourism management : research, policies, practice
11
Journal of business research : JBR
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of hospitality management
8
Electronic commerce research
6
Journal of retailing and consumer services
6
International journal of contemporary hospitality management
5
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of management information systems : JMIS
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of production research
4
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
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Technological forecasting & social change : an international journal
4
Tourism management perspectives : TMP
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
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Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing
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European journal of operational research : EJOR
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Frontiers of business research in China : selected publications from Chinese universities
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Information systems and e-business management : ISeB
2
Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer marketing
2
Journal of marketing
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of services marketing
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Accounting, auditing & accountability journal
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Administrative Sciences : open access journal
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
2
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
3
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
4
Digging for gold with a simple tool : validating text mining in studying electronic word-of-mouth (eWOM) communication
Tang, Chuanyi
;
Guo, Lin
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10010490149
Saved in:
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