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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Viral marketing"
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Kundenzufriedenheit
Viral marketing
24
Virales Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Internet
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
3
Customer satisfaction
3
Relationship marketing
3
Word of mouth
3
Word-of-mouth
3
Advertising effects
2
Data Mining
2
Data mining
2
Personalisierung
2
Personalization
2
Purchase intent
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Review valence
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Social media
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USA
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United States
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Werbewirkung
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Adoption
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Ambivalence
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Anreiz
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Arbeitszufriedenheit
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Beschwerdemanagement
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Abulaiti, Gulimire
1
Blut, Markus
1
Bosukonda, Narendra
1
Connan Guesquière, Chantal
1
Enkawa, Takao
1
Frank, Björn
1
Frennea, Carly
1
Han, Kyuhong
1
Mittal, Vikas
1
Shaik, Muzeeb
1
Simon, Françoise
1
Sridhar, Shrihari
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Tossan, Vesselina
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
39
International journal of hospitality management
24
Journal of business research : JBR
20
Journal of hospitality marketing & management
17
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
14
International journal of contemporary hospitality management
13
Cogent business & management
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
The journal of services marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Asia Pacific journal of marketing and logistics
6
Journal of service management
6
Service business
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of strategic marketing
5
Services marketing quarterly
5
International journal of leisure and tourism marketing : IJLTM
4
International journal of retail and distribution management
4
International journal of services and operations management
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Journal of service research : JSR
4
Managing service quality : MSQ ; an international journal
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of financial services marketing
3
Journal of financial services marketing : JFSM
3
Journal of hospitality and tourism insights
3
Journal of marketing for higher education
3
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
3
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
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