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~isPartOf:"Capturing, analyzing, and managing word-of-mouth in the digital marketplace"
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Customer satisfaction
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India
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Anurag Singh
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Bhattacharya, Arijit
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Chouhan, Vineet
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Debabi, Mohsen
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Deka, Gautam
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Dirsehan, Taşkın
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Duhan, Punita
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Goswami, Shubham
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Güngör, Ayşegül Sağkaya
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
137
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
13
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13
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1
Electronic word of mouth : definitions and concepts
Tabbane, Rym Srarfi
;
Debabi, Mohsen
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 1-27)
.
2016
Persistent link: https://www.econbiz.de/10011430578
Saved in:
2
eWOM marketing techniques for competitive advantage
Bhattacharya, Arijit
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 28-44)
.
2016
Persistent link: https://www.econbiz.de/10011430579
Saved in:
3
Word of mouth on social media : a potent tool for brand building
Mathur, Disha
;
Mathur, Dipin
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 45-60)
.
2016
Persistent link: https://www.econbiz.de/10011430582
Saved in:
4
Electronic word-of-mouth : an industry tailored application for tourism promotion
Hassan, Azizul
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 61-75)
.
2016
Persistent link: https://www.econbiz.de/10011430586
Saved in:
5
Electronic word-of-mouth communication in online social networks : the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks
Çadırcı, Tuğçe Ozansoy
;
Güngör, Ayşegül Sağkaya
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 77-102)
.
2016
Persistent link: https://www.econbiz.de/10011430592
Saved in:
6
Investigating factors affecting electronic word-of-mouth
Chouhan, Vineet
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 119-135)
.
2016
Persistent link: https://www.econbiz.de/10011430620
Saved in:
7
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
8
Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam
;
Rathore, Sumangla
;
Panwar, Avinash
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 154-167)
.
2016
Persistent link: https://www.econbiz.de/10011430642
Saved in:
9
An application of text mining to capture and analyze eWOM : a pilot study on tourism sector
Dirsehan, Taşkın
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 168-186)
.
2016
Persistent link: https://www.econbiz.de/10011430644
Saved in:
10
Facebook experience is different : an empirical study in Indian context
Duhan, Punita
;
Anurag Singh
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 188-212)
.
2016
Persistent link: https://www.econbiz.de/10011430653
Saved in:
11
Investigating impact of electronic word of mouth on consumer purchase intention
Goswami, Shubham
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430664
Saved in:
12
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
Saved in:
13
Is it worth sharing? : evaluating the role of content and emotions in viral marketing
Roy, Moumita
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 249-277)
.
2016
Persistent link: https://www.econbiz.de/10011430669
Saved in:
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