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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Information technology & tourism"
~subject:"Presence"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information technology & tourism
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The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom
;
Cranmer, Eleanor
;
Prim, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
Saved in:
2
Does virtual reality attract visitors? : the mediating effect of presence on consumer response in virtual reality tourism advertising
Han, Lo Wai
;
Cheng, Ka Lun Benjamin
- In:
Information technology & tourism
22
(
2020
)
4
,
pp. 537-562
Persistent link: https://www.econbiz.de/10012416587
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