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person:"Haenlein, Michael"
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Haenlein, Michael
Castronova, Edward
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Jung, Timothy
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Dieck, M. Claudia tom
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Chesney, Thomas
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Rauschnabel, Philipp A.
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Leimeister, Jan Marco
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Papagiannidis, Savvas
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Schenk, Michael
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Vartiainen, Matti
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Ale Ebrahim, Nader
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Business horizons
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JMM : the international journal on media management
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Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Organizations and social networking : utilizing social …
,
(pp. 79-101)
.
2013
Persistent link: https://www.econbiz.de/10009768700
Saved in:
2
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
3
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
4
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
Saved in:
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