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~subject:"Online-Marketing"
~person:"Ozuem, Wilson"
~isPartOf:"The journal of brand management : an international journal"
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Online-Marketing
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Ozuem, Wilson
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The journal of brand management : an international journal
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Springer eBook Collection
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Advances in marketing, customer relationship management and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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Journal of advertising research
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Journal of strategic marketing
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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