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isPartOf:"Organizations and social networking : utilizing social media to engage consumers"
~subject:"Beziehungsmarketing"
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Organizations and social networking : utilizing social media to engage consumers
Journal of business research : JBR
91
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
35
Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
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Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
Psychology & marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
Journal of marketing management : MM
9
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Best practices for social CRM
Lorenzi, Fabiana
;
Loh, Stanley
- In:
Organizations and social networking : utilizing social …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009768678
Saved in:
2
Using social network data to identify key influencers for social CRM activities
Greve, Goetz
- In:
Organizations and social networking : utilizing social …
,
(pp. 256-272)
.
2013
Persistent link: https://www.econbiz.de/10009768680
Saved in:
3
Interaction between consumers and businesses through social media : trends and future
Silva, Huliane Medeiros da
;
Silva, Gilson Gomes da
;
Luz …
- In:
Organizations and social networking : utilizing social …
,
(pp. 237-255)
.
2013
Persistent link: https://www.econbiz.de/10009768682
Saved in:
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