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isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
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Analyzing the strategic role of social networking in firm growth and productivity
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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1
The management and performance of social media initial public offerings (IPOs) : a case study analysis
Wisniewski, Piotr
- In:
Analyzing the strategic role of social networking in …
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011530610
Saved in:
2
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
3
Social media in crisis communication : the Lance Armstrong saga
Hopwood, Maria
;
McLean, Hamish
- In:
Analyzing the strategic role of social networking in …
,
(pp. 45-58)
.
2017
Persistent link: https://www.econbiz.de/10011530612
Saved in:
4
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
5
Social media, participation, and citizenship : new strategic directions
Bull, Richard
;
Pianosi, Monica
- In:
Analyzing the strategic role of social networking in …
,
(pp. 76-94)
.
2017
Persistent link: https://www.econbiz.de/10011530619
Saved in:
6
Generation Y and internet privacy : implication for commercialization of social networking services
Smutny, Zdenek
;
Janoscik, Vaclav
;
Cermak, Radim
- In:
Analyzing the strategic role of social networking in …
,
(pp. 95-119)
.
2017
Persistent link: https://www.econbiz.de/10011530623
Saved in:
7
Social media for growing collective intelligence in online communities
Aelita, Skaržauskienė
;
Tamošiūnaitė, Rūta
- In:
Analyzing the strategic role of social networking in …
,
(pp. 120-135)
.
2017
Persistent link: https://www.econbiz.de/10011530628
Saved in:
8
A tale of two banks : customer services on Facebook
Dalziel, Nurdilek
;
Hontoir, Janet
- In:
Analyzing the strategic role of social networking in …
,
(pp. 136-156)
.
2017
Persistent link: https://www.econbiz.de/10011531087
Saved in:
9
With a little help from my friends : the Irish radio industry's strategic : dappropriation of Facebook for commercial growth
McMahon, Daithi
- In:
Analyzing the strategic role of social networking in …
,
(pp. 157-171)
.
2017
Persistent link: https://www.econbiz.de/10011531088
Saved in:
10
How social media offers opportunities for growth in the traditional media industry : the case of travel journalism
Duffy, Andrew
- In:
Analyzing the strategic role of social networking in …
,
(pp. 172-187)
.
2017
Persistent link: https://www.econbiz.de/10011531092
Saved in:
11
Social media in micro SME documentary production
Kohle, Friedrich H.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 188-213)
.
2017
Persistent link: https://www.econbiz.de/10011531093
Saved in:
12
The role of social media in shaping marketing strategies in the airline industry
Akçay, Deniz
- In:
Analyzing the strategic role of social networking in …
,
(pp. 214-233)
.
2017
Persistent link: https://www.econbiz.de/10011531095
Saved in:
13
Can the use of social media be useful in universities' career services? : an overview of five European countries
Gravili, Ginevra
- In:
Analyzing the strategic role of social networking in …
,
(pp. 234-247)
.
2017
Persistent link: https://www.econbiz.de/10011531097
Saved in:
14
Strategic role of social networking and personal knowledge management competencies for future entrepreneurs
Sula, Oliana
;
Elenurm, Tiit
- In:
Analyzing the strategic role of social networking in …
,
(pp. 248-266)
.
2017
Persistent link: https://www.econbiz.de/10011531098
Saved in:
15
Key success factors of using social media as a learning tool
Kofinas, Alexander K.
;
Al-Shawakbeh, Abdallah
;
Lim, …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 267-282)
.
2017
Persistent link: https://www.econbiz.de/10011531100
Saved in:
16
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
17
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
18
Manually profiling egos and entities across social media platforms : evaluating shared messaging and contents, user networks, and metadata
Hai-Jew, Shalin
- In:
Analyzing the strategic role of social networking in …
,
(pp. 352-405)
.
2017
Persistent link: https://www.econbiz.de/10011531153
Saved in:
19
Professional and business applications of social media platforms
Kijpokin Kasemsap
- In:
Analyzing the strategic role of social networking in …
,
(pp. 427-450)
.
2017
Persistent link: https://www.econbiz.de/10011531166
Saved in:
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