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~person:"Iarocci, Louisa"
~person:"Brengman, Malaika"
~person:"Esch, Franz-Rudolf"
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Iarocci, Louisa
Brengman, Malaika
Esch, Franz-Rudolf
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9
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Visual merchandising : the image of selling
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How customers motive attributions impact intentions to use an interactive kiosk in-store
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209666
Saved in:
2
In-store location-based marketing with beacons : from inflated expectations to smart use in retailing
Van de Sanden, Stephanie
;
Willems, Kim
;
Brengman, Malaika
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1514-1541
Persistent link: https://www.econbiz.de/10012178645
Saved in:
3
"The art of draping" : window dressing
Iarocci, Louisa
- In:
Visual merchandising : the image of selling
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011584081
Saved in:
4
Visual merchandising : the image of selling
Iarocci, Louisa
(
ed.
)
-
2016
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011565558
Saved in:
5
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana
;
Brengman, Malaika
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
3
,
pp. 218-241
Persistent link: https://www.econbiz.de/10011372580
Saved in:
6
The impact of in-store greenery on customers
Brengman, Malaika
;
Willems, Kim
;
Joye, Yannick
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 807-821
Persistent link: https://www.econbiz.de/10009664863
Saved in:
7
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
Saved in:
8
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
9
Förderung der Mental Convenience beim Einkauf durch Cognitive Maps und kundenorientierte Produktgruppierungen
Esch, Franz-Rudolf
- In:
Handelsforschung
11
(
1996
),
pp. 317-337
Persistent link: https://www.econbiz.de/10001220103
Saved in:
10
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
Saved in:
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