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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Visual perception
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Visuelle Wahrnehmung
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eye tracking
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The journal of product innovation management : an international publication of the Product Development & Management Association
International journal of advertising : the review of marketing communications
Journal of business research : JBR
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
3
Journal of advertising research
3
SpringerLink / Bücher
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Behavioral research in accounting
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Europäische Hochschulschriften / 5
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Forschungs-/Entwicklungs-/Innovations-Management
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Foundations and trends in marketing : FTMKT
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Implementation strategies for improving diversity in organizations
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Innovatives Markenmanagement
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International journal of management practice : IJMP
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International journal of product development : IJPD
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Journal of agricultural & food industrial organization
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Journal of marketing
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Journal of marketing research
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Journal of marketing research : JMR
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Journal of marketing theory and practice : JMTP
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Journal of nonprofit & public sector marketing
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Journal of vacation marketing
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Mannheimer Beiträge zur Betriebswirtschaftslehre
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Notes and reports in computer science and applied mathematics
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Reihe: Kundenorientierte Unternehmensführung
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Schriftenreihe Handel und Marketing
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Schriftenreihe der Bundesanstalt für Arbeitsschutz / Forschung
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Springer eBook Collection
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Springer-Gabler Research
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Tourism on the verge
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
3
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
4
Imagination difficulty and new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 76-90
Persistent link: https://www.econbiz.de/10010219670
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