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~person:"Breuer, Christoph"
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Visual perception
4
Visuelle Wahrnehmung
4
Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Perception
3
Sponsoring
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Sponsorship
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Breuer, Christoph
Ronft, Steffen
5
Gerstenblüth, Mariana
4
Grebitus, Carola
4
Harris, Jeffrey E.
4
Rumpf, Christopher
4
Schröer, Carsten
4
Triunfo, Patricia
4
Wedel, Michel
4
Beck, Jacob
3
Chen, Yasheng
3
Dahl, Darren W.
3
Dinkel, Michael
3
Hoeffler, Steve
3
Jermias, Johnny
3
Jong, Martijn G. de
3
Meißner, Martin
3
Nayga, Rodolfo M.
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Orth, Ulrich R.
3
Otterbring, Tobias
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Panggabean, Tota
3
Qiuzhen, Wang
3
Toubia, Olivier
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Turow, Joseph
3
Van Loo, Ellen J.
3
Yang, Cathy L.
3
Zhao, Min
3
Zuschke, Nick
3
Adaval, Rashmi
2
Albers, Wulf
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Behe, Bridget K.
2
Berghaus, Nadine
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Bigné Alcañiz, J. Enrique
2
Boatwright, Peter
2
Boerman, Sophie C.
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Boronczyk, Felix
2
Bradlow, Eric T.
2
Brager, Laura
2
Burke, Raymond R.
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International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Strategies in sports marketing : technologies and emerging trends
1
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ECONIS (ZBW)
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1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
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