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subject:"Fernsehwerbung"
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Fernsehwerbung
Visuelle Wahrnehmung
314
Visual perception
295
Consumer behaviour
134
Konsumentenverhalten
131
Wahrnehmung
56
Perception
53
eye tracking
53
Werbewirkung
50
Advertising effects
49
Experiment
42
Eye tracking
39
Product design
28
Produktgestaltung
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Visualisierung
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Decision
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Entscheidung
25
Visualization
23
Internet marketing
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Online-Marketing
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Deutschland
19
Germany
19
Brand image
16
Markenimage
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Werbung
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Brand management
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Markenführung
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Cognition
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Kognition
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Ladengestaltung
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Store design
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Ästhetik
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Advertising
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Online retailing
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Online-Handel
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Reijmersdal, Eva A. van
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Journal of advertising : official publication of the American Academy of Advertising
2
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
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ECONIS (ZBW)
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Vergleichende Wahrnehmungsanalyse TV-relevanter Sponsoren
Weber, Peter
;
Schläfer, Josephine
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 89-94)
.
2019
Persistent link: https://www.econbiz.de/10011997826
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2
Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
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3
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
4
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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5
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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