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~person:"Krishna, Aradhna"
~subject:"Flavour"
~subject:"Psychology of advertising"
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Psychology of advertising
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Krishna, Aradhna
Mullainathan, Sendhil
4
Rempel, Jan Eric
4
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4
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4
Spence, Charles
3
Elder, Ryan S.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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A review of sensory imagery for consumer psychology
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 293-315
Persistent link: https://www.econbiz.de/10013177902
Saved in:
2
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
Saved in:
3
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
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