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~isPartOf:"Journal of marketing communications"
~isPartOf:"IZA Discussion Paper"
~subject:"Psychology of advertising"
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Psychology of advertising
Perception
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Dodoo, Naa Amponsah
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Jeong, Se-Hoon
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Wu, Linwan
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Journal of marketing communications
IZA Discussion Paper
Psychology & marketing
4
International journal of advertising : the review of marketing communications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Journal of advertising : official publication of the American Academy of Advertising
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Asia Pacific journal of marketing and logistics
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Beiträge zum Produkt-Marketing
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ERIM report series research in management
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Handbook on place branding and marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of technology marketing : IJTMkt
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing research
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Journal of promotion management : JPM
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Journal of retailing
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Journal of travel and tourism marketing
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Marketing : ZFP ; journal of research and management
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Marketing and consumer psychology series
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Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Handel und Marketing
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The Sage handbook of advertising
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The quarterly journal of economics
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
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2
Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
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