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~person:"Wiedmann, Klaus-Peter"
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Perception
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3
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2
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Wiedmann, Klaus-Peter
Wolfers, Justin
20
Krishna, Aradhna
17
Fochmann, Martin
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Kiesewetter, Dirk
16
Kuhn, Andreas
16
Weimann, Joachim
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Pope, Devin G.
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Schipper, Burkhard
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Caplin, Andrew
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Meier, Martin
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Heifetz, Aviad
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Blaufus, Kay
11
Hundsdoerfer, Jochen
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Dreher, Axel
10
Eliaz, Kfir
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Fischer, Justina A. V.
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Schnellenbach, Jan
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Spiller, Achim
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Usman, Osly
10
Bjørnskov, Christian
9
Geishecker, Ingo
9
Han, Heesup
9
Price, Joseph
9
Snowberg, Erik
9
Del Giovane, Paolo
8
Falkinger, Josef
8
Glaeser, Edward L.
8
Heineck, Guido
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Ladeira, Wagner Junior
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Pieters, Rik
8
Raghubir, Priya
8
Santini, Fernando de Oliveira
8
Sousa-Poza, Alfonso
8
Süssmuth, Bernd
8
Taubinsky, Dmitry
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Wedel, Michel
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Bénabou, Roland
7
Cruces, Guillermo
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Franses, Philip Hans
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Luxury marketing : a challenge for theory and practice
2
Customer Experience : Forum Dienstleistungsmanagement
1
Journal for global business advancement : JGBA
1
Journal of business research : JBR
1
Journal of marketing communications
1
Psychology & marketing
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
9
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1
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
4
The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
Saved in:
5
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
6
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
7
An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 57-76)
.
2013
Persistent link: https://www.econbiz.de/10009667684
Saved in:
8
Multisensuale Gestaltungsansätze des Customer Experience Managements im Dienstleistungsmarketing
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 331-346)
.
2012
Persistent link: https://www.econbiz.de/10009550657
Saved in:
9
Corporate social capital as essential driver of corporate identity : impact upon stakeholder perceptions and transfer to related behaviour
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Seegebarth, Barbara
- In:
Journal for global business advancement : JGBA
3
(
2010
)
2
,
pp. 112-132
Persistent link: https://www.econbiz.de/10003996270
Saved in:
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