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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb"
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Category Management
8
Category management
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
SpringerLink / Bücher
7
The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Gabler Edition Wissenschaft
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Faculty research papers / The Fuqua School of Business, Duke University
2
GfK marketing intelligence review : Marketingforschung für die Praxis
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Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Industrial and corporate change
2
Journal of marketing management : MM
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Journal of the Operational Research Society : OR
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Kompetenzen für Supply Chain Manager : mit 8 Tabellen
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Manufacturing & service operations management : M & SOM
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1
Category Management
Schröder, Hendrik
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 527-541)
.
2012
Persistent link: https://www.econbiz.de/10009737997
Saved in:
2
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Saved in:
3
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
4
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
5
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
6
Category-Management - kooperative Sortimentspolitik
Schröder, Hendrik
;
Rödl, Andreas
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 567-595)
.
2006
Persistent link: https://www.econbiz.de/10003276143
Saved in:
7
Organisationsformen - Primär- und Sekundärorganisation
Mattmüller, Roland
;
Tunder, Ralph
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 829-850)
.
2006
Persistent link: https://www.econbiz.de/10003276220
Saved in:
8
IT-gestütztes Category-Management : Status quo und Entwicklungstendenzen
Lehnert, Markus
;
Hüffer, Guido
- In:
Handbuch Handel : Strategien - Perspektiven - …
,
(pp. 943-962)
.
2006
Persistent link: https://www.econbiz.de/10003276238
Saved in:
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