Smart subcategories : how assortment formats influence consumer learning and satisfaction
Cait Poynor; Stacy Wood
| Year of publication: |
2010
|
|---|---|
| Authors: | Poynor, Cait ; Wood, Stacy |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 1, p. 159-175
|
| Subject: | Category Management | Category management | Konsumentenverhalten | Consumer behaviour | Lernpsychologie | Learning psychology | Kundenzufriedenheit | Customer satisfaction | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003982973