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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Collaborative customer relationship management : taking CRM to the next level; with 7 tables"
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8
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing management : MM
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
SpringerLink / Bücher
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The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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ERIM report series research in management
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Hamburger Schriften zur Marketingforschung
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Harvard-Business-Manager : das Wissen der Besten
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
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2
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Saved in:
3
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
4
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
5
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
6
Effect of strategy, structure and performance variables on store brand market share
Oubiña, Javier
;
Rubio Benito, Natalia
;
Yagüe …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 1013-1035
Persistent link: https://www.econbiz.de/10003604051
Saved in:
7
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
Saved in:
8
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Großweischede, Markus
- In:
Collaborative customer relationship management : taking …
,
(pp. 229-253)
.
2004
Persistent link: https://www.econbiz.de/10001921201
Saved in:
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