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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"SpringerLink / Bücher"
~type_genre:"Article in journal"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
SpringerLink / Bücher
Journal of retailing
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Journal of marketing research : JMR
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Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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2
Influence of contagious versus noncontagious product groupings on consumer preferences
Mishra, Arul
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10003861085
Saved in:
3
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
4
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
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