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~person:"Gooner, Richard A."
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Gooner, Richard A.
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Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
2
Focal supplier opportunism in supermarket retailer category management
Morgan, Neil A.
;
Kaleka, Anna
;
Gooner, Richard A.
- In:
Journal of operations management
25
(
2007
)
2
,
pp. 512-527
Persistent link: https://www.econbiz.de/10003443556
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