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~person:"Grosso, Monica"
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Grosso, Monica
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Coopetition : winning strategies for the 21st century
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Exploring how third-party organizations facilitate coopetition management in buyer-seller relationships
Castaldo, Sandro
;
Möllering, Guido
;
Grosso, Monica
; …
- In:
Coopetition : winning strategies for the 21st century
,
(pp. 141-165)
.
2010
Persistent link: https://www.econbiz.de/10003984446
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2
Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro
;
Zerbini, Fabrizio
;
Grosso, Monica
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
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