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subject:"Lebensmitteleinzelhandel"
~type:"article"
~isPartOf:"Journal of marketing"
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Lebensmitteleinzelhandel
Category Management
8
Category management
8
USA
4
United States
4
Consumer behaviour
3
Food retailing
3
Konsumentenverhalten
3
Lieferantenmanagement
2
Retail assortment
2
Sales promotion
2
Sortiment
2
Supplier relationship management
2
Verkaufsförderung
2
category management
2
product assortment
2
Bayes-Statistik
1
Bayesian inference
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Competition
1
Distribution channel
1
Einzelhandel
1
Handelsmarke
1
Ladengeschäft
1
Ladengestaltung
1
Markenführung
1
Marketing
1
Promotional materials
1
Retail outlet
1
Retail trade
1
Return on Investment
1
Return on investment
1
Store brand
1
Store design
1
Theorie
1
Theory
1
Vertriebsweg
1
Visual perception
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English
3
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Castro, Iana A.
1
Ferraro, Rosellina
1
Gooner, Richard A.
1
Inman, J. Jeffrey
1
Morales, Andrea C.
1
Morgan, Neil A.
1
Nowlis, Stephen M.
1
Perreault, William D.
1
Winer, Russell S.
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Journal of marketing
Vertikales Marketing und Markenführung im Zeichen von Category-Management
4
Asia Pacific journal of marketing and logistics
2
The international review of retail, distribution and consumer research
2
Computational optimization in economics and finance research compendium
1
Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international food & agribusiness marketing
1
Journal of operations management
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society : OR
1
Management research review
1
Sortimentsstrategien in Industrie und Handel
1
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
1
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ECONIS (ZBW)
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1
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
2
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
3
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
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