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isPartOf:"Campus / Forschung"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Viral marketing"
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Viral marketing
Aufsatzsammlung
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Internet
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Product testing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
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