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~subject:"Marketing management"
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Marketing management
Waschmittel
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Cases on digital strategies and management issues in modern organizations
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Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
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International journal of retail & distribution management
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
- In:
Cases on digital strategies and management issues in …
,
(pp. 200-235)
.
2022
Persistent link: https://www.econbiz.de/10012814164
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2
Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
-
2012
Persistent link: https://www.econbiz.de/10009559284
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3
Acceptance of detergent-retail brands: the role of consumer confidence and trust
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 719-736
Persistent link: https://www.econbiz.de/10008651867
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4
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
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5
Rural marketing in India
Ahmad, Shamim
-
1991
Persistent link: https://www.econbiz.de/10000831443
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