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subject:"USA"
~subject:"Web 2.0 technologies"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Web-Controlling"
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USA
Web 2.0 technologies
Web analytics
120
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120
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44
Social web
44
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35
Online-Marketing
35
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29
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29
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12
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12
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12
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11
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11
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11
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11
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1
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1
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2
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1
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1
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1
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1
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1
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ECONIS (ZBW)
16
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1
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1
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
2
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
3
Business ethics searches : a socioeconomic and demographic analysis of U.S. Google trends in the context of the 2008 financial crisis
Faugère, Christophe
;
Gergaud, Olivier
- In:
Business ethics : a European review
26
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011823194
Saved in:
4
The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
Saved in:
5
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
Saved in:
6
The web mirrors value in the real world : comparing a firm’s valuation with its web network position
Yun, Qiaoyun
;
Gloor, Peter A.
- In:
Computational and mathematical organization theory
21
(
2015
)
4
,
pp. 356-379
Persistent link: https://www.econbiz.de/10011389462
Saved in:
7
The effects of ad-context congruency on responses to advertising in blogs : exploring the role of issue involvement
Segev, Sigal
;
Wang, Weirui
;
Fernandes, Juliana
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10010256889
Saved in:
8
Metrics for and analysis of variables for Wiki use : a case study
O'Leary, Daniel E.
- In:
Advances in business and management forecasting
10
(
2014
),
pp. 143-160
Persistent link: https://www.econbiz.de/10010474770
Saved in:
9
Präventives Retourenmanagement im eCommerce
Möhring, Michael
;
Schmidt, Rainer
;
Walsh, Gianfranco
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 66-75
Persistent link: https://www.econbiz.de/10010193428
Saved in:
10
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
11
Capturing "human bandwidth2 : a multidimensional model for measuring attention on Web sites
Zheng, Nan
;
Chyi, Hsiang Iris
;
Kaufhold, Kelly
- In:
JMM : the international journal on media management
14
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009571068
Saved in:
12
Culture and service-related positive disconfirmations : an application of travel blog analysis
Magnini, Vincent P.
;
Kara, Derya
;
Crotts, John C.
; …
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 251-257
Persistent link: https://www.econbiz.de/10009580673
Saved in:
13
Using content analysis in social networking to gain cultural insights
Carroll, Ryall
;
Ramlochansingh, Carleen
;
Luke, Kachersky
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10009711388
Saved in:
14
Online privacy concerns associated with cookies, flash cookies, and web beacons
Sipior, Janice C.
;
Ward, Burke T.
;
Mendoza, Ruben A.
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009485821
Saved in:
15
Internet banking and performance : the relationship of web site traffic rank and bank performance
Callaway, Stephen K.
- In:
American journal of business : applying research to …
26
(
2011
)
1
,
pp. 12-25
Persistent link: https://www.econbiz.de/10009407648
Saved in:
16
A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
Saved in:
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