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subject:"United States"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Web-Marketing"
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United States
Internet marketing
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Online-Marketing
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Consumer behaviour
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Brand management
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Journal of business research : JBR
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
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MIT sloan management review
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Cases on strategic social media utilization in the nonprofit sector
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International journal of e-business research : an official publication of the Information Resources Management Association
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Internet advertising : theory and research
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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Business horizons
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Information systems research : ISR
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The Routledge companion to advertising and promotional culture
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Advertising, promotion, and new media
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Health marketing quarterly
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Journal of current issues and research in advertising : JCIRA
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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American economic journal : a journal of the American Economic Association
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American economic review
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CESifo working papers
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary research in e-marketing ; 2
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Crowdfunding : the corporate era
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ECONIS (ZBW)
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1
Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
2
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
Saved in:
3
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
4
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
5
Investigating the roles of online buzz for new product diffusion and its cross-country dynamics
Chung, Jaihak
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10009380578
Saved in:
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