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subject:"United States"
~isPartOf:"Psychology & marketing"
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United States
Internet marketing
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Online-Marketing
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Social web
18
Advertising effects
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Brand management
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social media
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Mao, En
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Psychology & marketing
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
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MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
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International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
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Connected marketing : the viral, buzz and word of mouth revolution
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Contemporary research in e-marketing ; 2
2
Critical explorations
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Crowdfunding : the corporate era
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ECONIS (ZBW)
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From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
Saved in:
2
Reinforcing lessons for business from the marketing revolution in U.S. presidential politics : a strategic triad
Newman, Bruce I.
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 781-795
Persistent link: https://www.econbiz.de/10011595460
Saved in:
3
Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Goodrich, Kendall
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 417-440
Persistent link: https://www.econbiz.de/10008989360
Saved in:
4
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
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