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~subject:"Viral marketing"
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Search: subject_exact:"Web-Monitoring"
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Viral marketing
Web analytics
251
Webanalyse
251
Social Web
95
Social web
95
Online-Marketing
76
Internet marketing
74
Consumer behaviour
55
Konsumentenverhalten
55
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23
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23
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22
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21
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21
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21
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21
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20
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20
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19
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17
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16
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16
Beziehungsmarketing
15
Deutschland
15
Relationship marketing
15
Advertising effects
14
Germany
14
Virales Marketing
14
Werbewirkung
14
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13
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13
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13
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12
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11
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11
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13
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Buttle, Francis A.
2
Groeger, Lars
2
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Ertimur, Burc̜ak
1
Gabl, Sabrina
1
Gilly, Mary C.
1
Gottschalk, Carsten
1
Harrigan, Paul
1
Hemetsberger, Andrea
1
Horster, Eric
1
Kim, Song Ee
1
Kulmala, Marianne
1
Lee, Wei-Na
1
Lehto, Xinran Y.
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Mesiranta, Nina
1
Patron, Mark
1
Reynolds, Jonathan
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Schaefer, Mark W.
1
Sohns, Karsten
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Ting, I-hsien
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Tuominen, Pekka
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International journal of contemporary hospitality management
1
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1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing management : MM
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Journal of targeting, measurement and analysis for marketing
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
14
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1
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
2
Online-Content-Mining für die Kreuzfahrtindustrie : ein Modell für die Technologieanpassung und Technologieakzeptanz
Sohns, Karsten
-
2011
Persistent link: https://www.econbiz.de/10009349341
Saved in:
3
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
5
Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
6
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
7
Einfluss, der sich auszahlt : die revolutionäre Wirkung von Klout, Social Scoring und Influence Marketing
Schaefer, Mark W.
-
2013
Persistent link: https://www.econbiz.de/10010225614
Saved in:
8
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
9
So whaddya think? : consumers create ads and other consumers critique them
Ertimur, Burc̜ak
;
Gilly, Mary C.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009569270
Saved in:
10
The voice of touristis with mobility disabilities : insights from online customer complaint websites
Kim, Song Ee
;
Lehto, Xinran Y.
- In:
International journal of contemporary hospitality management
24
(
2012
)
3
,
pp. 451-476
Persistent link: https://www.econbiz.de/10009545478
Saved in:
11
Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 117-138
Persistent link: https://www.econbiz.de/10009703946
Saved in:
12
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
13
From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave
;
Patron, Mark
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
Saved in:
14
Applying netnography to market research : the case of the online forum
Xun, Jiyao
;
Reynolds, Jonathan
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10003964161
Saved in:
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